The Federal Competition and Consumer Protection Commission (FCCPC) has accused Coca-Cola Nigeria Limited and Nigerian Bottling Company (NBC) of intentionally misleading Nigerian consumers. The FCCPC alleges that the companies engaged in deceptive labeling and unfair marketing practices by making Coca-Cola Original Taste appear to be similar to Coca-Cola Original Taste ‘Less Sugar’.
According to the FCCPC, this accusation is based on investigations that began in 2019, which found violations of sections 116 and 124 1(a) of the FCCPC Act. The Commission also noted that despite previously granted extensions for compliance, Coca-Cola and NBC failed to adopt agreed-upon product descriptions and continue to misrepresent their products.
The FCCPC has issued a Final Order against Coca-Cola and NBC, detailing the findings and outlining the required corrective actions. The commission also accuses NBC of using identical packaging for different variants of Limca Lime-Lemon flavored drinks, further misleading consumers.
As of now, Coca-Cola has not responded to the allegations.
