In homes across Nigeria, conversations about puberty and menstruation are often whispered, hidden, or avoided altogether. For many young girls, the arrival of their first period is met with fear, confusion, and silence. But now, a new initiative is changing that narrative. Girls Tag, Nigeria’s first all-in-one period care kit, has been launched to empower girls with dignity, comfort, and confidence. At the heart of this movement are actress and philanthropist Mercy Johnson-Okojie and her daughter Purity Okojie, who have been unveiled as co-brand ambassadors.
Mercy Johnson-Okojie, one of Nollywood’s most beloved stars, is not just lending her name to the project—she is sharing her personal journey as a mother. “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence,” she explained. Her daughter Purity stands proudly beside her, symbolizing the authentic mother-daughter bond that Girls Tag hopes to inspire in families nationwide.
At the core of the Girls Tag kit is Mercy’s newly authored book, “Youberty”, a puberty guide for boys and girls aged 10–13. The book is included in every pack, offering relatable advice and stories that help children feel seen, understood, and prepared. By combining education with practical care, Girls Tag ensures that menstrual health is addressed not just physically, but emotionally and socially as well.
The kit itself is thoughtfully designed to meet the everyday needs of young girls. It contains premium sanitary pads in multiple sizes, overnight period pants for maximum absorbency, panty liners, disposable bags for safe disposal, and a stylish, discreet carrying pouch that blends seamlessly into a teenager’s daily routine. Each item has been chosen to provide comfort, dignity, and ease, ensuring that girls can manage their periods confidently whether at home, in school, or out with friends.
Eddie Madaki and Oche Ejiga of iBlend Services, the regional agency for Girls Tag, emphasized the authenticity of the partnership: “Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag.”
Girls Tag will be available nationwide in Q2 2026, through retail outlets, pharmacies, and malls, as well as direct sales via the official website and social media handle @girlstag.ng.
With Mercy Johnson-Okojie and Purity leading the charge, Girls Tag is more than a product launch—it is a lifestyle movement. It is about normalizing conversations around menstruation, empowering families to guide their daughters with confidence, and ensuring that every girl grows up with pride, knowledge, and dignity.